For original equipment manufacturers (OEMs) expanding into new markets, mentorship can play a critical role in ensuring success. A mentor can provide valuable guidance and support, drawing on their experience and expertise to help the OEM navigate the unique challenges and opportunities of the new market. Mentorship can also provide access to networks and resources that can be instrumental in building relationships and establishing a foothold in the market. Additionally, a mentor can help the OEM identify and mitigate potential risks and pitfalls, and provide feedback and advice on strategy and decision-making. Ultimately, mentorship can help OEMs avoid costly mistakes and accelerate their growth and success in new markets.