Product Selection Framework
Stage 1 Selection
Expression of Interest
Sign of MOU and NDA
Stage 2 Pre-Incubator
Market Identification
Market Analysis
Competitions Analysis
Marketing and Pricing
Strategies
Stage 3 Incubator
Channel Strategy
Partner Identification
Commercial Modelling
Agreement and Contract
Stage 4 Go-To-Market
Partner Recruitment
Marketing and Branding
Partner Enablement
Local Suppport
Channel optimization Framework
Where Do You Stand?
Evaluates your channel
structure and operation.
Compares to industry and
technology baselines
What is Profitability?
Calculates total cost of
partnership.
Identifies critical
investment requirement
Map ROI paths for
Partners
Provides a baseline for
performance measurement
Who Are The Partners?
Catalogs partners based on
structure composition.
Market coverage heat map and
gap analysis
Segmentation planning
Capacity and resource
planning
What Is The Plan?
Plots partner aspirations
convert to goals.
Self Assessment for aligning
resources.
Business planning.
Performance Management